content marketing, Albert Britton Photography, Albert Britton Creative
I am the Creative Director for the brand called YOU
The term “brand” has become one of those words that has almost propelled itself into the hallowed halls of business jargon due to its ubiquity and, frankly, overuse. If we had a bitcoin for every time we heard the word “brand”, we’d be internet billionaires. But more a lucrative situation would be if we had a bitcoin for every time we heard a misperception about what branding is, the we could buy the entire internet. It might be easier to start with what a brand ISN’T.
A brand isn’t:
• Your logo
• Your tagline
• Your product
• Your service
All of these can be expressions of your brand but they are not your brand.
Here’s the simplest way that we at Albert Britton & Associates define brand: Branding is about the promise of a distinct, memorable experience. It’s about creating an expectation and delivering it consistently every time anyone comes into contact with your brand whether it’s the way you answer the phone, how your website functions, your customer service process, how your office looks or how your product / service performs. It’s how you make your customers feel about themselves and their decisions when they’re interacting with your brand. It’s why you shop at store-A vs store-B even if the price or product might not be that much different.
Developing a strong, authentic brand and delivering it consistently is the foundation upon which every successful business is built. And we can help you lay that first stone. We’ll help uncover what makes you special, differentiates you from the competition and defines who you are and what you want to be, and what your target audience wants to be. The development of this brand will be essential to consistently delivering the right message to the right people to create just the right reaction.
The first step involves our team really getting to know your business, your industry, your competition and your customers. This involves meeting with your team, conducting some research, doing customer (patient) interviews and really drilling down to the core of how people see you now and how you want them to see you moving forward.
Once the discovery is complete, our team will develop a brand strategy unique to you. We’ll present what we feel the promise is that you need to communicate and suggest tactics for how it can be expressed throughout your business operations.
**Identity Package **
Once we’ve developed your brand strategy and you’ve approved this direction, our designers will move into interpreting your brand characteristics in a more visual way. A standard package includes:
• Logo design
• Tagline development
• Business card template
Once these steps are complete and you have signed off your approval, we’ll develop brand guidelines for you. This is your handbook for how to properly express your brand: where and how to use the logo, colors, fonts and just as importantly, how NOT to use them, in order to consistently communicate your message
<h2> DIGITAL ASSETS</h2>
**Creating Engaging Social Content
Beginning with quick yet thorough planning / preparation, our team will plan out a dynamic on-going social content calendar to guide you to your goals.
We will grow an increasing social audience and follower base through: innovative content, aesthetic graphics, creative copies, hashtag campaigns, strong use of keywords, sharing/retweeting relevant news. “liking” posts, staying updated within the industry, and contributing our own unique content to broaden reach.
**Integrate Social Media Activity into Other Marketing Plans**
With clear communication and monthly brainstorm meetings, we’ll be able to consolidate the marketing initiatives to fit your goals and promotional material.
Campaigns via social media are more important than just sharing about giveaways, sales, contests, and/or promotions. We will agree on a schedule for a series of posts to keep up the exciting momentum for all prospective customers.
**Promotions and Social Campaigns
We will utilize social channels to connect with your follower base, and engage them with promotions to get them excited about both current events, and the brand itself.
These campaigns can last as short as a day, or can run up to six months. We’ll be able to analyze the results from each campaign, and then we will provide a report of its success.
Results of campaigns can be compared so the most effective promotions, offers, or contests can be replicated.
It’s important to regularly maintain activity for maximum growth.
We will continually monitor each channel, and will respond to any questions, comments, and posts within a two-hour time period. Two hours will allow us to confirm that accurate information is relayed back to the person asking.
We will provide you with:
• Weekly Analytics – Such as: follower growth, reach, demographics, comments, “Likes”, shares, etc.
• Reporting – Summarizing various results and activities over each quarter.
We will set up a meeting to go over the results, to then tweak our approach accordingly.
Albert "Al B" Britton, and his team of photographers, video repurposing editors, journalists, and SEO Specialists, have an unparalleled reputation as creative professionals and reliable suppliers of high quality, strategic content for their clients.<h2> INSTAGRAM</h2>
Instagram is an amazing platform; if you have a clear idea of what brings people together, what people love to share and where you want them to go and how to get them there.
• What brings people together: common pain, common solutions, sense of shared traits, common purpose
• What people love to share: beautiful images, viral videos, quotes, human faces, funny text/image/stories, and powerful statements by celebrities, offers and discounts
• Where do you want them to go: always take them to a place that solves their problem, sales page, video page.
• Develop the posts and schedule them to post at high traffic times on Instagram
Strategy in a nutshell:
• The focus of this phase is to expand your target market on Instagram
• These strategies can be targeted to your top target locations or demographics.
• This process will give you more Page Likes and more engagement in the Pages and more traffic to your website and app
[center][size=2]Albert Britton Photography; 2019[/size][/center]