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Personal branding photography is a relatively new aspect of visual branding, with savvy business owners jumping on board to take their branding to the next level.
A personal branding photography session differs from a typical headshot / portrait session in several ways. With headshots, the focus is simply you, usually shot from the waist up. Headshots are incorporated into personal branding sessions, but we don't stop there. We delve deep into not just who you are visually, but telling the story of what you do and why you do it via detail shots, lifestyle shots, photos of you in action, you with your products, etc.
The possibilities are endless and each session is customized to best reflect the type of business you run and the message you wish to convey about your brand through images.
These sessions are more customized than a headshot session, so there are lots of factors to consider including the location(s), outfits branding colors your brand messaging, etc. Therefore our pre-shoot experience will be more involved and in depth in the pre-planning stages. We help you decide how to best translate your brand into images that you can use on social media, your website and in advertising. Each brand is different and each session is personalized.
These sessions also differ from our regular sessions in that we include the digital files. You will end up investing more into this type of session than you would with a headshot session, simply because you're getting a wider variety of images, and more time spent with planning, consulting, and finally, shooting. With these images, the end goal is to help you be more profitable in your business, so think of these images as a true investment in your brand.
**BOOKING YOUR PHOTO SESSION**
It's always best to book your photo session in advance, especially if you are working towards a specific deadline. It's also important to take the time required for photo selection and editing into account when booking your personal branding session.
**THE BRAINSTORMING SESSION**
Once you've set a date for your photo session, we can begin brainstorming ideas. The photos from your personal branding session are very multi-purpose. They can be used for your website, promotional materials, blogs, ads, social media, banners and more. That's why planning and analyzing is so important. Knowing where and how you want to use your images will help us understand whether you'll require vertical, horizontal or square images for Instagram. If you'll want to use text across any of our images, please let us know so that we can plan the image backgrounds accordingly.
**YOUR BRAND DESCRIPTION**
We ask that you come up with a brief but detailed description of your brand and what it stands for so that we can find ways to bring this across in your images. If there are specific colors that you would like to incorporate, please let us know.
Our goal is to paint the perfect picture of what it is you do, and what sets you apart from your competition. These images will provide an important glimpse into what it would be like to work with you.
**PRIOR TO YOUR SESSION**
Confirm any hair and makeup appointments and confirm the address one week prior to your session. If you will be coloring your hair, this is the time to do it. The day before your session, we ask that you prepare your outfits, ensuring that they're steamed, pressed and on hangers. If you want to look great in your photos, make sure you are well hydrated on the day prior and be sure to go to bed early so you look and feel well rested.
**THE DAY OF THE SESSION**
Now it's all about relaxing and enjoying the experience. We will direct you on how to pose and ensure that you get the best possible shots. We'll take a mix of life-style images and headshots to give your audience a better view of what you do on a daily basis. We'll also take some behind-the-scenes shots for a more personal view of what it's like to work with you.
**EDITING**
After the shoot we will spend time sorting through all of the photos, deleting any photos that didn't workout. Once we've done this, we will send you the proofs to review. The proofs will not have been edited so these won't be the final images. We will get rid of any small imperfections and ensure that the color looks amazing.
**SELECTING YOUR IMAGES**
While our packages do come with a specific number of images, there is always the option to purchase additional shots if you would like to use extra photos. It's best to choose a good mix of images so that you have a little bit of everything available to you. We are always happy to assist you with the process if need be.
<h2> LOCATION...LOCATION...LOCATION</h2>
**CHOOSING A LOCATION**
Before you start considering locations for your session, take the time to think about what your average day looks like. Remember that you want to give potential clients, and audience, a look at a day in your life - so your photos need to tell that story. You may even find that you don't need to look very hardener far for the perfect location either as your office or backyard might be all you need. Using props to bring your workspace to life is a simple way to create a great setting for your shoot. Consider some of the coffee shops, hotels, studios or c0-working spaces in your area for ideas. Always opt for a location with as much natural light as possible as this makes for the best shots.##What To Wear
Look for outfits that match the tones of the images you are most drawn to.
Like a charcoal background with a gray dress. A light gray background with a white outfit. Pop in some color on a light or dark background. Or go dark and moody with black on black. Or do you want a combination of your brand colors for your clothing and background?
We can figure it out together!
Choose solid or mix in a print. Make sure clothes are form fitting but not overly tight. Accessories, jewelry, flattering necklines, and other details can really help set the style. Need help? No problem! Feel free to send me photos of possible outfits in advance, and/or bring a collection of outfits with you to wear to your session. Our stylist will help you select the outfits and accessories that flatter you most and will photograph well.
[b][color=#c10300][font=Georgia][size=4]Coordinate clothing with background.[/size][/font][/color][/b]
[left][b][color=#000000][size=4]Look for outfits that match the tones of the images you are most drawn to.[/size][/color][/b][/left]
Like a charcoal background with a gray dress. A light gray background with a white outfit. Pop in some color on a light or dark background. Or go dark and moody with black on black. Or do you want a combination of your brand colors for your clothing and background?
[left][b][color=#000000][size=4]We can figure it out together![/size][/color][/b][/left]
Choose solid or mix in a print. Make sure clothes are form fitting but not overly tight. Accessories, jewelry, flattering necklines, and other details can really help set the style. Need help? No problem! Feel free to send me photos of possible outfits in advance, and/or bring a collection of outfits with you to wear to your session. Our stylist will help you select the outfits and accessories that flatter you most and will photograph well.
<h2> Choosing the Perfect Outfit</h2>
Your outfit will make a huge difference to your photos so choose something that suits your personality and your brand. There is no need to spend a fortune on clothes either. Make sure your clothes suit your body type and fit well. Simpler is better but feel free to add a pop of color to add some personality and flair. Keep your skin tone and hair in mind when choosing an outfit as contrasting colors make for some of the best photos. Want to see what you might look like in photos in a certain outfit? Take a few selfies to decide what works and what doesn't.
**TIPS FOR THE LADIES**
- AVOID BAGGY CLOTHING
- Don't wear intense colors or busy prints
- Stay away from clothing with logos and wording unless it's part of your branding
- Choose the right undergarments
**TIPS FOR THE MEN**
- If you are wearing a suit, it should be tailored
- Avoid wearing any items with logos or wording unless it's part of your branding
- Your shirt should be fitting. Clothing that's too big adds weight so opt for something that's slightly smaller to avoid the sloppy look
- A tie isn't always necessary but bring one along anyway
- Ensure that your undershirt is not visible
**HAIR & MAKEUP**
If you really want to make your photos stand out, we suggest you have a professional assist you with your hair and makeup. Opt for a hairstyle that adds body and volume to your hair. Extensions can be used if necessary or desired
[color=#c10300][size=4][b]Do you need headshots sized for your social media pages and website?[/b][/size][/color]
[color=#000000]Once you choose your favorite portraits, I can format them for you to use on all your social media pages. Square crops for all your profile images on Facebook, Instagram, LinkedIn et. Extend the backgrounds on your images for your Facebook or your website banners, giving you plenty of room to add your logo and some text.[/color]
[color=#008e02][size=4][font=Times New Roman][i]These services can be added to your headshot package and customized to fit your needs.[/i][/font][/size][/color]
<h2> Team ALB</h2>
Albert "Al B" Britton, and his team of hair & make-up artists, stylists, graphic designers and retouchers, have an unparalleled reputation as a creative professionals and reliable suppliers of first class Professional Photography production services in the New York tri-state area delivering unique solutions swiftly and cost-effectively.
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[b][color=#333333][size=5]Thank you for requesting information [/size][/color][/b][/center]
[center][b][color=#333333][size=5]We will get back to you soon[/size][/color][/b][/center]
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[center][size=2] © 2020 Albert Britton Photography[/size][/center]